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Adidas, Prada Unleash Newest Collaboration

Prada and Adidas have unveiled their newest collaboration.

License Global

August 31, 2020

1 Min Read

Prada and Adidas have teamed to unveil a reimagining of the Superstar sneakers.

The deal provides a reiteration of the first expression of the partnership between the luxury-goods house and the sportswear expert. The Superstar style is offered in a trio of new colorways: monochrome black, white with black, and chrome silver with white.

The new Prada Superstar will launch starting on Sept. 8, via Prada boutiques and Adidas flagship stores worldwide, alongside selected wholesalers. The range is also available on prada.com and adidas.com.

The partnership of Prada and Adidas is continuing to develop. Adidas says that the next facet of this collaboration is linked to the America’s Cup.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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