The Yoda shoe is the latest silhouette in the company’s initiative to end plastic waste.

License Global

April 23, 2021

1 Min Read
adidasyoda.png

Adidas Originals has revealed the latest sustainable take on its Stan Smith shoe as part of the brand’s larger initiative to end plastic waste. The shoe’s design is inspired by Yoda from the “Star Wars” galaxy and features embossed quotes and graphic tongue and heel tabs.

Building on its collection of Disney, Pixar, Marvel and “Star Wars” characters, the new iteration of the sustainable Stan Smith, Forever galactic model features an eco-friendly upper composed of a series of recycled material technology.

The custom design reimagines the footwear with Jedi master Yoda and tennis player Stan Smith-inspired graphics on the tongue. The sneaker also has a recycled rubber outsole and features the Yoda’s words of wisdom, “Do or do not. There is no try,” alongside his face embossed on the heel tabs.

The adidas Originals Stan Smith silhouette inspired by Yoda will launch on May 5 via adidas.com/stansmith and in select stores worldwide.

Read more about:

adidasStar Wars

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like