A sweet shoe collaboration is on the way.

License Global

May 21, 2021

1 Min Read

M&Ms has teamed with Adidas for a new line of sneakers, according to Complex.

Multiple colors of M&Ms are included in the lineup, such as red, brown, yellow and blue. The designs will come on a 1984 basketball model in the Adidas archive, The Forum.

The first drop is set for Oct. 15 with more to launch in November.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like