Retail and customer service company Zappos.com and clothing, accessories and fragrance retailer, Abercrombie & Fitch (A&F), announced a partnership to bring A&F apparel to a larger U.S. consumer base through Zappos.com.
Beginning Aug. 16, customers can shop Zappos for A&F favorites, including size-inclusive denim and essential tops for adults and kids.
Through this partnership, which is the first of its kind in the U.S. for A&F, the two brands also teamed up to create an exclusive footwear capsule available only on Zappos.com and Abercrombie.com, featuring a wide range of sizes and designed to style with A&F denim apparel.
The A&F denim featured on Zappos range from size 23-37 and feature three lengths per style: regular, long and short. To further celebrate the launch of the A&F x Zappos capsule, the customer service e-retailer will highlight A&F denim in its Denim Shop via a two-week takeover. Through the curated experience, customers can leverage Zappos' Fit Finder to inform the optimal feel-good pair.
Zappos will also feature A&F outfit inspiration for Mommy and Mini, which includes matching looks from the A&F adult and kids’ brands. New A&F kids' apparel on Zappos includes all categories, from denim to tops and bottoms.
"As a company that looks to provide shoes, clothing and accessories for all, we're thrilled to partner with like-minded brand Abercrombie & Fitch," says Jeff Espersen, general manager, head of merchandising, Zappos.com. "We're all experiencing a wardrobe refresh, swapping our cozy comfort for more stylish pieces. By offering Abercrombie & Fitch's best-known women's denim and exclusive footwear through an immersive online shopping experience, we're looking to make this transition as fun and seamless as possible for our customers."
"We're constantly focused on listening to what our customers need and want from us," says Carey Collins Krug, senior vice president and head of marketing, Abercrombie & Fitch. “In our stores and across social media, they have voiced their desire for footwear to complete their outfits – and we're thrilled to make that a reality. We design with the intention of making every day feel as exceptional as the start of a long weekend, and we're so proud to now bring that vibe to the entire outfit, head-to-toe, with our friends at Zappos. In addition, we're excited Zappos is offering some of our most popular and in-demand products on their own seamless experience, which supports our goal of meeting our customers on the channels where they're spending their time."
The exclusive footwear capsule’s eight styles include an ankle boot, stovepipe boot, court sneaker and strappy heel, and range in size from six to 15 in select silhouettes. Each footwear piece in the capsule correlates with an Abercrombie & Fitch denim style.