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White Castle, Evil Genius Beer, Release Second Collab

Both brands have released Main Character Energy for a limited time.

License Global

April 7, 2023

1 Min Read
Main Character Energy.
Main Character Energy. White Castle

Philadelphia-based Evil Genius Beer Company and White Castle have joined forces once again to create another limited-edition beer best served with the fast food chain’s Sliders. 

Evil Genius and White Castle partnered last year to produce It Hits Different, a tangerine IPA. Now, the two have released, Main Character Energy, a 6% ABV hazy kiwi dragon gruit IPA, a twist on the popular India Pale Ale beer style. The beer features both Simcoe and Strata hops that add a tropical fruit and zesty citrus character to the beer. 

“Both Evil Genius and White Castle have long been innovators in their respective spaces,” says Trevor Hayward, co-founder, Evil Genius. “With the success of the first beer we knew we had to lean into our shared talent for creativity to up the ante and deliver a truly special product.”  

“We are excited to celebrate another round of collaborating with our friends from Evil Genius - this bold, new and craveable brew will inspire the raising of glasses wherever it’s enjoyed,” says Lynn Blashford, White Castle chief marketing officer, White Castle 

Main Character Energy is now in stores throughout Evil Genius’ distribution footprint. The beer will come packaged in both cans for retail stores and kegs for bars and restaurants.  

Related:Brandgenuity Expands White Castle Retail Food Offering

Brandgenuity, the licensing agency for White Castle, brokered the partnership and is supporting the program rollout. 

 

About the Author(s)

License Global

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