Unisnacks, Cloudco Entertainment, Born to License Launch Care Bears Kato Fruit-Based Beverages

Unisnacks, a global food distributor in the U.K., is launching Care Bears’ first U.K. beverage range. The licensing partnership with Cloudco Entertainment will launch a Care Bears Kato fruit-based beverages range, showcased for the first time at the BBC Good Food Show Winter in Birmingham earlier this month. Products will be on sale across the U.K. from January.

Kato, the number one fruit juice beverage brand in Thailand, is a refreshing and tropical beverage that combines the natural flavor of fruit with the chewy texture of nata de coco. The range will include seven different flavors (strawberry, lychee, orange, mango, melon, peach, and watermelon), with each flavor being carefully matched to a different Care Bear.

The licensing process has been managed by Born to License on behalf of Unisnacks. Born to License was responsible for identifying the most suitable license, negotiating the licensing terms, managing the approval process, and looking after all other licensing aspects. 

“Since the launch of Unisnacks, we have provided our customers with global brands which created excitement and market disruption,” says Hyder Haniffa, chief executive officer, Unisnacks. “We are delighted that this is the first beverage launch of Care Bears which was made possible by great partnerships. The Care Bears Kato range is well crafted to tickle the taste buds of our audience and will be a must-have for all Care Bears fans.”

Related:Kura Sushi on its 15th Anniversary and Business Model

“We’re thrilled to see the exciting Care Bears Kato range come together, which will no doubt be well received across the U.K.,” says David Born, founder, chief executive officer, Born to License.

New flavors are already in the pipeline, with further additions to be announced.