Tyson, Dallas Cowboys Partner to Launch Themed Nuggets

Tyson Foods is partnering with the Dallas Cowboys to launch Tyson Dallas Cowboys Nuggets, a star-shaped chicken nugget aimed at football fans. The nuggets will be available at retail locations, club stores, and AT&T Stadium during Cowboys home games.

The nuggets are part of Tyson’s ongoing efforts to connect its products with sports fandom, following the success of its Tyson Razorback Nuggets. Shaped like the iconic Cowboys star, the product is designed to appeal to fans looking to incorporate team pride into their holiday and game-day menus.

"We're getting into the game this holiday season and we're eager to give fans an opportunity to show their Cowboys spirit with new Tyson Dallas Cowboys Nuggets," says Donnie King, president and chief executive officer, Tyson Foods. "Tyson Foods is thrilled to partner with the iconic Dallas Cowboys and give back to the fans and community with support for The Salvation Army during this season of giving."

Tyson Foods will donate $1 to The Salvation Army for every purchase of Tyson Dallas Cowboys Nuggets throughout the holiday season, up to $100,000.

The collaboration builds on a long-standing relationship between the two family-owned American brands. Jerry Jones, owner, president and general manager, Dallas Cowboys and the late Don Tyson were close friends making the launch of this partnership meaningful to both families.

Related:Kelsey Elizabeth Cakes, Taste of Home Partner for Holiday Event

"It is an honor to be partners with industry leaders like Tyson Foods and we have so much respect and appreciation for the way the Tyson family has delivered decades of excellence," says Jones. "Everyone knows that good food and football go hand in hand, so we hope the Tyson Dallas Cowboys Nuggets find a place on game-day menus across the region. Being able to now offer our fans another way to fuel their fandom, while also benefiting The Salvation Army, is a winning play for all of us."