Two Rivers Launch Eggo Coffee

The waffle experts at Eggo and the coffee connoisseurs at Two Rivers Coffee Company have united to transform waffle flavors into expertly brewed blends of Eggo Coffee. In time for National Waffle Day and back-to-school, the brand known for its waffles is introducing its first caffeinated product, Eggo Coffee, in five flavors to pair with Eggo waffles.  

Eggo Coffee combines the taste of freshly toasted golden Eggo waffles with the rich, aromatic notes of premium coffee. Eggo’s new line of coffee comes in five flavors made from 100% natural sources and 100% Arabica coffee, including:

The new coffee line is sold in pods compatible with Keurig brewers. The full range of flavors is available on Amazon, Walmart.com, Target.com and TwoRiversDirect.com in 12-count packs, 40-count single-flavor packs or 40-count variety packs.

“As a parent, there’s nothing like trying to tackle the chaos of the mornings when you’re running on little sleep,” says Joe Beauprez, senior director, marketing, frozen foods, Kellanova. “Eggo Coffee is that much-needed caffeine boost families need to get through those crazy mornings, plus it pairs perfectly with our Eggo waffles for a truly satisfying and easy-to-make breakfast. We’re thrilled to partner with Two Rivers Coffee so we can transform the waffle flavors fans love into the perfect cup of coffee for parents and coffee lovers alike.”

“Many of us have fond memories of eating Eggo waffles throughout our childhood, and now, there’s a whole new way to indulge in a taste of that nostalgia thanks to our Eggo Coffee,” says Sam Blaney, director, marketing, Two Rivers Coffee. “Inspired by classic Eggo waffle flavors and the flair for flavor innovation at Two Rivers Coffee, each cup infuses a unique flavor that pairs perfectly with your favorite breakfast. We are sure this will fly off supermarket shelves and cannot wait for fans to get a taste soon.”

The deal was brokered by Beanstalk, Kellanova’s exclusive licensing agency for food and beverage.