Thrifty Ice Cream, Chuck E. Cheese Collaborate for Birthday Cake Flavor

Thrifty Ice Cream has launched a Birthday Cake ice cream flavor inspired by Chuck E. Cheese, the family entertainment center and destination for birthday parties and celebrations.

“We are thrilled to partner with Chuck E. Cheese, a name synonymous with family fun, to create a Birthday Cake flavor that will level-up any celebration,” says Jeanniey Walden, executive leader, Thrifty Ice Cream. “This collaboration allows us to introduce our iconic, high-quality ice cream to new audiences of all ages while delighting long-time fans with a fresh, exciting flavor.”

“As the top destination for birthdays globally, partnering with Thrifty Ice Cream to create an exclusive Birthday Cake flavor was a natural fit to capture the fun and excitement of celebrations at our Chuck E. Cheese entertainment centers,” says Melissa McLeanas, vice president, global licensing, media and entertainment, Chuck E. Cheese “We’re proud to share this new flavor with families to enjoy their celebration at home or in our fun centers in a whole new way.”

Birthday Cake – a creamy cake batter ice cream swirled with festive confetti sprinkles and a vibrant purple swirl inspired by Chuck E. Cheese’s signature color – will be available in pint containers at 34 Chuck E. Cheese fun centers in Southern California and in pint and quart containers at 350 Rite Aid retail pharmacy locations across California, including by-the-scoop at hand-dip locations. Birthday Cake containers will be available at other retailers nationally in the coming months.

Later this year, customers also will be able to indulge in novelty Birthday Cake ice cream bars, combining the birthday-themed ice cream and two fudgy, Chuck E. Cheese-branded chocolate cookies.