Thomas’, WK Kellogg to Launch Froot Loops Mini Bagels

Thomas’ Breads, seller of grocery store English muffins and bagels in the U.S., has announced a collaboration with WK Kellogg to combine the fruity flavor of Kellogg’s Froot Loops cereal with snack-size, Thomas’ Mini Bagels in Thomas’ Froot Loops Mini Bagels. The limited-time collaboration will be available at major retailers across the U.S. through Oct. 10.

“As the most important meal of the day, we believe that breakfast is an occasion to be savored,” says Jinder Bhogal, senior brand manager, Thomas’. “Through this exciting collaboration, Thomas’ wants to inspire more delicious ways to enjoy moments spent together at the kitchen table, especially for our younger fans. We’re dedicated to bringing new and innovative flavors to our consumers and can’t wait for fans of both Thomas’ and Froot Loops to fall in love with our new mini bagel offering.”

“Breakfast is a treasured occasion that our brands were built on and we’re thrilled to partner with Thomas’ to bring this exciting innovation to the space,” says Ryan Versfeld, director, brand marketing, WK Kellogg. “By introducing the irresistible fruity deliciousness of Froot Loops cereal into a new medium, we can provide a unique way for our fans to enjoy their favorite flavors.”

Fans can pick up a bag of Thomas’ Froot Loops Mini Bagels at retailers nationwide, including Walmart and Kroger.

Thomas’ dates back to 1880 when Samuel Bath Thomas created his original English Muffin in New York City using a secret process that included griddle baking to create the famous Nooks & Crannies English Muffin.

This partnership was brokered by Beanstalk, WK Kellogg’s exclusive licensing agency for food and beverage, and Brand Central, Bimbo Bakeries USA’s licensing agency.