The Rolling Stones Signs with Southern Glazer’s Wine & Spirits

Crossfire Hurricane Rum will hit shelves in Florida and California later this month.

License Global

February 23, 2024

1 Min Read
The Crossfire Hurricane Rum.
The Crossfire Hurricane Rum.Crossfire Hurricane Rum

Crossfire Hurricane Rum, the signature rum by The Rolling Stones, has announced it has signed a national distribution agreement with Southern Glazer’s Wine & Spirits (Southern Glazer’s) – a distributor of beverage alcohol. Born from a partnership with Universal Music Group and Socio Ventures, Crossfire Hurricane Rum will first enter the Florida and California markets with Southern Glazer’s later this month, followed by a nationwide rollout. 

Crossfire Hurricane’s proprietary blend of Caribbean rums from Jamaica, Barbados and the Dominican Republic is a fusion of three distinct rum-making traditions – creating a blend that integrates time-honored distillation methods with contemporary flair. The liquid is 40% ABV and boasts flavors of caramelized bananas followed by a gentle hint of tropical fruit.  

“I’ve visited loads of rum distilleries in the Caribbean – I’ve been to the most rundown and the most ancient ones in Barbados and Jamaica that are remarkably still running on Victorian equipment,” says Mick Jagger, frontman, The Rolling Stones. “Very interesting to discover how rum is made and how it’s blended.”  

“Our mission is to deliver a premium rum brand that is world-class,” says John Fincher, partner, Socio Ventures, and co-founder, Crossfire Hurricane. “Through our relationship with Southern Glazer’s, we will now make Crossfire Hurricane available across the country, ensuring that aficionados and rock & roll fans everywhere can savor the experience and enjoy the band’s legacy for future lifetimes.” 

Related:The Rolling Stones Debut New Line for RS No. 9 Carnby

Crossfire Hurricane Rum is available online across the U.S. at

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like