The Coffee Bean & Tea Leaf Intros Beverage, Merch Collab with tokidokiThe Coffee Bean & Tea Leaf Intros Beverage, Merch Collab with tokidoki

The Coffee Bean & Tea Leaf, a global specialty coffee and tea house, has announced the launch of its second collaboration with lifestyle brand, tokidoki, consisting of co-branded beverages and merchandise inspired by tokidoki’s characters. The new limited-edition collection expands their original collection launched in 2023.  

“We are thrilled to collaborate once again with the extraordinary talent of Simone and the tokidoki team to create this exclusive collection and offer our guests a creative and fun experience,” says Lisa Ransom, global chief marketing officer, The Coffee Bean & Tea Leaf. “The new beverages are a testament to the shared creativity between our brands and we truly can’t wait for our guests to taste the new flavors, which are inspired by the delightful and engaging tokidoki characters.” 

As part of the collection, The Coffee Bean & Tea Leaf is debuting three new beverages, inspired by tokidoki characters. Available for purchase at Coffee Bean & Tea Leaf cafes, the beverages include Chocotella, Strawberry Milk and Boba Bob. 

The merchandise collection showcases tokidoki characters all influenced by Japanese design. Additional merchandise items, such as a tote bag, lunch box and pencil pouch, will be available in early August. The tokidoki characters will adorn accessories, including character pins, water bottle with ring handle, flip-top insulated bottle, cold cup, reusable foldable bag, lunch bag and accessory pouch. 

“We’re happy to announce our second collaborative collection with The Coffee Bean & Tea Leaf and are honored to partner with such an iconic brand to provide fans with creative merchandise and beverages,” says Pooneh Mohajer, co-founder, chief executive officer, tokidoki.  

“Having been a fan of The Coffee Bean & Tea Leaf for over two decades, I have found inspiration and creativity in their welcoming and positive environment,” says Simone Legno, co-founder, chief creative officer, tokidoki. “Our goal with this collection is to infuse positive art with the inclusive and friendly spirit of The Coffee Bean & Tea Leaf cafes, creating a truly unique and uplifting experience for our fans.”  

Available through Aug. 20, guests can purchase the beverages at The Coffee Bean & Tea Leaf cafes and through the mobile app, and merchandise at cafe locations and from Store.coffeebean.com.