Squishmallows Goes Bite-Sized with Baked by Melissa Holiday Treats

Squishmallows is bringing a new, sweet twist to its fan-favorite characters with a limited-edition collaboration with Baked by Melissa. Starting Dec. 5, fans of both brands can indulge in a specially crafted collection of bite-sized cupcakes inspired by Squishmallows' most lovable characters. This unique partnership combines the charm of Squishmallows with the playful, bite-sized cupcakes from Baked by Melissa, offering a fun and flavorful treat for the holiday season.  

 "It has been so much fun bringing these iconic plush characters to life as bite-size cupcakes," says Melissa Ben-Ishay, co-founder and chief executive officer, Baked by Melissa, who designed every cupcake herself. "Baked by Melissa is an essential addition to any celebration, big or small, and we know this collaboration will be the perfect spin on our holiday treats for both Baked by Melissa and Squishmallows fans alike."   

"Squishmallows is a premiere lifestyle brand for every season, and this holiday fans can treat themselves, family and friends to this delicious colorfully customized assortment of indulgent bite-size cupcakes," says Gerhard Runken, executive vice president, brand and marketing, Jazwares. "Collaborating with Baked by Melissa was a delicious new way for fans to experience Squishmallows this holiday season."  

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The collection includes six custom cupcakes, each representing a different Squishmallows character, featuring a variety of festive flavors and designs:   

These seasonal cupcakes are available for purchase at all Baked by Melissa stores and online through bakedbymelissa.com, with options for nationwide shipping, store pickup and same-day delivery in Manhattan. Customers can choose from a 25-pack of the Holly Jolly assortment (Jericho, Ricardo and Tolef) or the Under the Mistletoe assortment (Cam, Ethel and Myla). The Seasonal Squad assortment is also available until Dec. 31 for those wanting to try all six flavors. 

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Each cupcake assortment comes in a festive Baked by Melissa x Squishmallows sleeve and includes an exclusive holiday recipe by Melissa Ben-Ishay, the founder of Baked by Melissa.