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Sparkling Ice Starburst product line brings the fruit chew flavors to sparkling water.
February 9, 2024
The Sparkling Ice brand, crafted by Talking Rain Beverage Company, has announced the launch of Sparkling Ice Starburst – a new line of Sparkling Ice flavors that capture the taste and vibrant sensory experience of Starburst original fruit chew candy with zero sugar.
“Sparkling Ice Starburst is a bold new sparkling water collaboration, designed to surprise and delight our loyal fans and attract a whole-new legion of flavor-loving consumers to our zero-sugar beverages,” says Rich DePencier, chief growth officer, Talking Rain Beverage Company. “This brand collaboration is already igniting enthusiasm among beverage influencers, industry leaders and retailers. It’s just the beginning of a new chapter in the Sparkling Ice brand that our fans will love.”
Heading up the team of beverage innovators behind Sparkling Ice Starburst is Tatyana Osipovs, director, new product development, Talking Rain.
“Our Sparkling Ice product development team knew Sparkling Ice Starburst would bring a huge level of excitement to consumers with this flavorful collaboration,” says Osipovs. “We spent months recreating that creamy, candy mouthfeel in addition to capturing all flavors of the Starburst fruit chew candies in the Sparkling Ice beverage. Now our fans can enjoy the full-flavored fun of these candy flavors in our delicious drink with zero sugar.”
The new line of Starburst-inspired Sparkling Ice comes in the candy’s four original flavors – cherry, lemon, orange and strawberry. It will be available online via Amazon starting March 4. It also began arriving at select retailers in late January and will continue rolling out nationally throughout the spring.
Read more about:North America
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