Sour Patch Kids, Snapple Brands Partner for Candy Collaboration

The Sour Patch Kids brand has partnered with Snapple, which produces teas and juice drinks. Together, the brands are introducing a new flavor mash-up, Sour Patch Kids Snapple fruit-flavored mix candy. The limited-time offering is arriving in stores nationwide now in three flavors inspired by the Snapple brand’s popular juice drinks: Mango Madness, Kiwi Strawberry and Fruit Punch.

“At Sour Patch Kids, we’re always looking for inventive ways to introduce new flavors and spark excitement among our fans,” says Grace Howard, innovation brand manager, Mondelēz International. “And what better way to do that than by partnering with Snapple, whose iconic juice drink flavors perfectly complement our sour-then-sweet experience.”

“Joining forces with a fellow Gen-Z favorite like the Sour Patch Kids brand allows us to give Snapple fans a delicious new way to treat themselves to their favorite Snapple flavors and supports the brand’s vision to inspire a more flavorful world,” says Kelli Freeman, senior vice president, marketing, Keurig Dr Pepper.

Mondelēz International’s sister brand, Swedish Fish, has also introduced a limited-edition mix of Snapple-inspired flavors. Swedish Fish Snapple Fruit Flavor Mix is now available at all major national retailers.