SNAX-Sational Brands Launches PB&J Popcorn in Collaboration with Smucker’s and JIFSNAX-Sational Brands Launches PB&J Popcorn in Collaboration with Smucker’s and JIF

SNAX-Sational Brands has introduced PB&J Pop, a popcorn variety inspired by the classic peanut butter and jelly sandwich. This new product is inspired by the flavors of Smucker’s Grape and Strawberry Jelly combined with JIF Peanut Butter. 

PB&J Pop blends the smooth, nutty richness of JIF Peanut Butter with the fruity sweetness of Smucker’s Jelly, drizzled-over crunchy popcorn. The snack is designed to evoke nostalgic memories of childhood lunches and after-school treats while appealing to modern snack lovers. 

“We are excited about the introduction of our latest innovation, PB&J Pop in both Grape and Strawberry,” says Mike Hagan, chief executive officer, Snaxsational Brands. “The response to our initial seeding through consumer focus groups and commercial clients has been overwhelming, generating anticipation in the category like we haven't seen in recent times. Expectations are high, as customers are already reaching out to secure distribution of this unique product across the market.  We listened to our customers and have heard you! Snaxsational Brands is thrilled to bring this American classic to its customers and continue delivering products that truly resonate with them.” 

“We are pleased to be the first licensee to collaborate with Smucker’s and JIF to create and deliver innovation in the category,” says Frank Florio, founder, creator, Cookie/Candy Pop and chief innovation officer, Snaxsational Brands. 

Related:The J.M Smucker Co. Signs Brand Central

“We are thrilled to partner with SNAX-Sational Brands to help PB&J fans enjoy the flavors of JIF peanut butter and Smucker’s fruit spreads in an exciting new way,” says Nicole Massey, vice president, marketing, frozen handhelds and spreads, J.M. Smucker. “These classic flavors paired with popcorn bring a delicious twist to a perfect anytime snack.” 

The PB&J Grape flavor is available in 24 oz bags at Costco locations across the Pacific Northwest, and 5.25 oz bags are available at Stop & Shop and Winn-Dixie stores. Starting in early 2025, both flavors will be available at Burlington and Five Below stores across the U.S. The products are also available for purchase online at Cookiepopcandypop.com. 

The licensing deal was facilitated by Brand Central, J.M. Smucker’s licensing agency.