Snak Club Launches ‘Hot Ones’ Honey Roasted NutsSnak Club Launches ‘Hot Ones’ Honey Roasted Nuts
Roasted snack nuts combine the sweetness of honey with “Hot Ones” hot sauces.
January 24, 2025

In the next installment of the partnership between Snak Club and First We Feast's celebrity interview show, “Hot Ones,” Snak Club will introduce a new line of Honey Roasted Nuts, including Honey Roasted Tangy Chili Peanuts and Honey Roasted Smoky Sweet Cashews.
The two new products were first unveiled in Oct. at the NACS 2024 show. Inspired by the rising "swicy" trend, the Honey Roasted Tangy Chili Peanuts provide a mix of mild heat and sweet honey for a flavor-packed snack. For those looking for a bit more heat, the Honey Roasted Smoky Sweet Cashews boast a medium heat level inspired by the Los Calientes Verde hot sauce featured on the “Hot Ones” interview show.
"It's hard to ignore how big sweet and spicy are getting," says Katie Lilly, chief marketing officer, Century Snacks. "Hot honey was the number one flavor trend in 2024 and continues to grow going into 2025. We just knew it would be perfect to blend that sweet heat with the ‘Hot Ones’ hot sauces."
"We've been delivering spicy snacks to Hot Ones fans in partnership with Snak Club over the past year, and the demand continues to grow," says Melanie Baker, director of marketing, First We Feast. "The new hot Honey Roasted offerings are perfect for balancing the Hot Ones heat we're known for and craveable sweetness."
The launch will be supported by a robust social media plan, including paid influencers and organic social, in partnership with First We Feast, the studio behind the “Hot Ones” Show. Together, these two brands boast over 6M followers on social media platforms.
Snak Club x Hot Ones Honey Roasted Tangy Chili Peanuts and Smoky Sweet Cashews are available at select retailers across the U.S. and online via Amazon.
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