Rockit Apple Partners with ‘Kung Fu Panda’

New Zealand apple company, Rockit Global, has launched its biggest collaboration to date with Universal Products & Experiences for DreamWorks Animation’s “Kung Fu Panda” franchise. 

The global marketing campaign – already started in Mainland China, Taiwan, Hong Kong, Malaysia and Singapore – is about to launch in the Middle East as Rockit looks to significantly grow its consumer brand. 

“‘Kung Fu Panda’ stands out as one of the world’s leading animated properties, enabling us to reach millions of new consumers who are looking for fun, engaging products for the entire family to enjoy,” says Julian Smith, general manager, global marketing, Rockit. “Collaborating with Kung Fu Panda is another significant milestone towards our goal of becoming the world's most loved apple brand. We are really looking forward to launching the collaboration with our customers and industry partners as we gear up for our biggest season yet. We will export around 200 million apples this year – almost double last year’s volume – to our ever-expanding network of international markets.” 

The partnership includes in-store activations, special Kung Fu Panda packaging on Rockit apple packs, digital and social activity, events, promotions and merchandise. 

Other global markets, including Malaysia, Indonesia, Singapore and the U.S. will launch the campaign later in the year. 

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