Pillsbury Funfetti Unveils New The Elf on the Shelf Products

Pillsbury Funfetti is expanding its line of The Elf on the Shelf baking products with six new festive mixes and frostings. The new collection builds on a collaboration that featured three Funfetti mixes last holiday season. The exclusive line of products is available nationwide until December, while supplies last.

Funfetti’s The Elf on the Shelf baking lineup includes:

Several products are available exclusively at Walmart:

The back of each The Elf on the Shelf boxed mix features cutouts to leave out for the Scout Elf, making The Elf on the Shelf Tradition even easier for parents and more fun for kids.

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“We are thrilled to have the opportunity to continue our successful partnership with the iconic brand, The Elf on the Shelf, by expanding our Funfetti The Elf on the Shelf holiday product offerings this season with the introduction of cake, cookie and brownie mixes and three delicious frosting varieties,” says Dan Anglemyer, chief operating officer, Hometown Food Company. “These new limited-edition products featuring everyone’s favorite Scout Elf combined with the delightful taste and fun of Funfetti will create magical moments in the kitchen for the whole family.”

“Funfetti The Elf on the Shelf Baking Mixes and Frostings are the perfect way to bring The Elf on the Shelf tradition into the kitchen,” says Helen Bransfield, executive director, licensing, The Lumistella Company. “Scout Elves love sweets, so with this new array of treats, you’ll have many moments of magic around the kitchen table or snuggled up on the couch watching your favorite Christmas movie.”

The new Funfetti The Elf on the Shelf Baking mixes and frostings are available nationwide in seasonal and baking aisles.