Oreo Launches Limited-Edition ‘Pokémon’ Cookies in IndiaOreo Launches Limited-Edition ‘Pokémon’ Cookies in India

Fans can also collect special “Pokémon” cards alongside the cookies.

License Global

January 23, 2025

2 Min Read
“Pokémon” Oreos by Mondelez India
“Pokémon” OreosMondelez India

Mondelez India has unveiled a new collaboration between Oreo and “Pokémon.” The limited-edition cookies feature 16 unique “Pokémon” designs. This launch includes a special yellow cookie, a first for Oreo in India. 

“This collaboration is all about creating magical moments that bring families closer, spark excitement, and offer something truly memorable for everyone," says Nitin Saini, vice president, marketing, Mondelez India. “Oreo has always been at the heart of joyful rituals, and by teaming up with ‘Pokémon,’ we’re not only offering an exciting collectible experience but we’re also bringing a sense of nostalgia for everyone who grew up with ‘Pokémon.’ This shared love for ‘Pokémon’ across generations creates a unique bonding experience, where families can come together over the thrill of discovery, fun and play. It’s a playful, emotional journey that unites the world of Oreo and Pokémon in the most exciting way possible.” 

The campaign also incorporates a digital activity. Fans can scan QR codes on Oreo packs to create “Pokémon”-themed avatars, collect digital “Pokémon” in an "Oreodex," unlock special accessories and avatar customization features, and win a memorable trip to Japan. Larger packs also include collectible Pokémon photo cards, while smaller packs feature “Pokémon” stickers. 

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This initiative was put together by Dream Theatre, one of the representative agencies of The Pokémon Company in India.  

“We are delighted to bring together two all-time favorites – Oreo and ‘Pokémon’– to create a standout experience for fans across ages, and endless hours of play, making it a truly meaningful campaign,” says Jiggy George, founder and chief executive officer, Dream Theatre. 

“We are thrilled to see ‘Pokémon’ featured on Oreo cookies. This campaign will take ‘Pokémon’ to fans of both brands all across the country,” says Susumu Fukunaga, corporate officer, The Pokémon Company. “Customers will enjoy a fun, surprise element of finding out which ‘Pokémon’ cookies are included in the pack they purchase. We hope that this playful experience will delight our existing fans and help us connect with new audiences as well.”  

“Our approach was to create a dynamic, multi-phase experience that mirrors the excitement of a ‘Pokémon’ adventure,” says Shekhar Banerjee, chief client officer and office head, Wavemaker India, Mondelez India’s media agency. “Be it access to exclusive packs, enabling fans to collect, compete for rewards, each media placement of the campaign is carefully crafted to spark curiosity, build anticipation and drive sustained engagement.” 

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The limited-edition Oreo “Pokémon” range is now available across leading retailers in India. 

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License Global

License Global

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