Odwalla Returns to U.S. Shelves with New Juice and Smoothie LineOdwalla Returns to U.S. Shelves with New Juice and Smoothie Line

Odwalla is re-entering the U.S. market in 2025 with a new line of juices and smoothies. Founded by jazz musicians in 1980, the beverage brand known for its focus on health and wellness was previously manufactured by Coca-Cola up until 2020.

Now backed by Grupo Jumex, a family-owned leader in the beverage industry, and in collaboration with Full Sail IP Partners, Odwalla aims to appeal to health-conscious consumers in the U.S. with elevated products made from natural ingredients. 

The new product lineup includes three signature smoothies: mango, strawberry-banana and berries. It will additionally feature three 100% juice options: an energizing blend of orange, guava and hinger; a green juice made with pineapple, apple and nopal (tender cactus); and a not-from-concentrate orange juice. These beverages will be available in 13.9 fluid-ounce glass bottles and Tetra Prisma cartons in 16 and 32.4 fluid-ounce sizes. 

Grupo Jumex has emphasized simplicity and transparency in crafting the new beverages, which contain no added sugar or high-fructose corn syrup.  

“We are thrilled to bring Odwalla back to shelves,” says Alan Kravetz, chief executive officer, Full Sail IP Partners. “Odwalla’s return to market is a perfect example of our mission to help brands reach their full potential. Odwalla is a brand that has always stood for quality, innovation, and health, and we’re proud to play a central role in its next chapter.”

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"Odwalla's introduction of this new line of juices and smoothies reflects our shared values," says Salvi Folch, chief executive officer, Grupo Jumex. "We're passionate about creating beverages that people trust and enjoy. Odwalla embodies the quality and commitment to healthy living that we have delivered for over 60 years." 

The drinks will be distributed in the U.S. by Vilore Foods. 

The partnership between Grupo Jumex and Full Sail IP was brokered by LMCA, a global leader in brand extension licensing, ensuring a seamless collaboration between the two organizations.