Northern Monk to Craft Millions Flavored Beer

‘Millions’ the tiny chewy sweets, has partnered with flavored craft beer company Northern Monk, to create a range of ‘Millions’ inspired beers. The partnership was brokered by Blonde Sheep Licensing.

Blonde Sheep Licensing continues to grow the licensing program for ‘Millions’, owned by Golden Casket, in the adult sector.

The two beers set to be launched are inspired by watermelon and raspberry flavored Millions were available from the end of September in Tesco and will be in Morrisons later this month. 

“We couldn't be more excited about this collaboration with Millions,” says Russell Bisset, founder & managing director, Northern Monk. “The combination of our craft beers with Millions' beloved sweets is a fusion of flavors that we believe will captivate our audience and introduce them to a one-of-a-kind taste experience.”

“We are thrilled to license Millions to Northern Monk, it’s a testament to Northern Monk's dedication to exploring new and exciting flavor profiles,” says Natasha Dyson, founder & chief executive officer, Blonde Sheep Licensing. “The collaboration comes at a time when we are seeing many other brands partnering with Millions for beverages and allows us to not only reach Millions and Northern Monk fans, but those who appreciate unique and innovative flavor combinations.”

Related:Kelsey Elizabeth Cakes, Taste of Home Partner for Holiday Event