New Holland Brewing, DUNGEONS & DRAGONS Release Dragon’s Milk Stout and Bourbon Whiskey

New Holland Brewing celebrates 50 years of DUNGEONS & DRAGONS with limited-edition release.

License Global, Content Editor

October 28, 2024

1 Min Read
New Holland Brewing & Distilling Co. x D&D
D20 Brew Bourbon Barrel Aged StoutNew Holland Brewing & Distilling Co.

New Holland Brewing & Distilling Co. has announced a new Dragon’s Milk product line in collaboration with Hasbro’s Wizards of the Coast division to celebrate the 50th anniversary of DUNGEONS & DRAGONS (D&D). The expansion includes two limited-edition releases: D20 Brew Bourbon Barrel Aged Stout and Origin Mead Cask Bourbon Whiskey.  

“Our latest Dragon’s Milk launch has captured the imagination of craft beverage enthusiasts and fantasy lovers alike,” says Brett VanderKamp, chief executive officer and founder, New Holland Brewing Company. “The outpouring of enthusiasm we’ve seen from both our loyal Dragon’s Milk patrons and the passionate D&D community has been extraordinary following September’s product announcement.” 

The D20 Brew and Origin Mead Cask Bourbon Whiskey are new additions to New Holland’s award-winning Dragon’s Milk lineup, which features a range of stouts and bourbons available year-round. Both new products will be available in commemorative gift packs with custom DUNGEONS & DRAGONS-themed accessories for the special-edition release. 

“Dragon’s Milk continues to live up to its reputation as a bold, legendary beverage portfolio,” says VanderKamp. “We can’t wait for our consumers to experience the magic and decadence of our newest Dragon’s Milk products for themselves as they gather their next party and escape on an adventurous campaign fueled by Dragon’s Milk and D&D.” 

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The limited-edition D20 Brew release will be available at select retail locations, and both products will be available online across the U.S. at Dragonsmilk.com/dnd starting Nov. 16. 

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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