MGA Drops Miniverse x Hello Kitty Make It Mini Food Line

MGA Entertainment (MGA) has announced the newest collection from its mini collectible brand, MGA’s Miniverse, in partnership with Sanrio, the home of Hello Kitty. The MGA Miniverse Make It Mini Food Hello Kitty line is a blind-packaged capsule that reveals hyper-realistic, miniature Hello Kitty signature foods to make, set, display and collect.

“MGA’s Miniverse is excited to reveal our collaboration with Sanrio ahead of the holiday gift-giving season,” says Isaac Larian, founder and chief executive officer, MGA Entertainment. “Our Make It Mini collections are ever-growing with new licensor partnerships, and this is the cutest one yet. Miniature lovers, Hello Kitty enthusiasts and kidults of all kinds are going to love this new way to foster their childhood nostalgia through creative and collectible fun.”

Continuing the celebration of Hello Kitty’s 50th anniversary this year, MGA’s Miniverse Make It Mini Food Hello Kitty Cafe consists of 12 different faux-food and drink items to make mini replicas, including a Hello Kitty themed bento box, fruit boba tea, and even instant spicy noodles, all in the likeness of the beloved icon.

Each blind-packaged capsule is a surprise until it’s unboxed. A small recipe card is included so users can follow along for a hands-on DIY activity. Once finished, users will set their creations in sunlight or UV light to harden for permanent display. Each capsule turns into a Hello Kitty display case with an on-theme mini table, perfect for showcasing the creation.

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“Sanrio is delighted to partner with such an innovator in the toy space and introduce Hello Kitty to the highly collectible world of MGA’s Miniverse,” says Craig Takiguchi, chief operating officer, Sanrio. “Both miniatures and novelty food are popular themes in Sanrio’s world, and we are excited to bring the two together and offer these super cute collectibles that are sure to surprise and delight our fans.”

The MGA’s Miniverse Make It Mini Food Hello Kitty Cafe collection is available now. All MGA’s Miniverse lines are available at major retailers globally including Amazon, Walmart, Target, Smyths and the MGA Shop.