Merchantwise Launches ‘Cobra Kai’ x Nexus Sports Nutrition Collab

Merchantwise, in collaboration with Sony Pictures Consumer Products, has partnered with Australian sport supplement brand, Nexus Sports Nutrition, to launch a limited-edition range of “Cobra Kai” branded products.  

Available via Nexus Sports Nutrition’s website, the “Cobra Kai” range coincides with the show’s final season airing in Australia and New Zealand. The product range includes a Per4m pre-workout formula, Hydration+ sachets and ready-to-drink super protein sparkling water.  A No Mercy bundle containing the entire product range is also available.  

“We are thrilled to be unleashing the inner ‘Cobra Kai’ in Nexus Sports Nutrition’s customers,” says Kerryn McCormack, managing director, Merchantwise. “As one of Australia’s original sport supplement brands it made perfect sense for us to celebrate the final season of ‘Cobra Kai’ with them and their community. The ‘Cobra Kai’ franchise is a global success, so we are excited to be adding Nexus Sports Nutrition to this incredible lineup.”  

“Nexus Sports Nutrition is thrilled to team up with Merchantwise in collaboration with Sony Pictures Consumer Products to celebrate the final season of ‘Cobra Kai’ with branded products launching across three of our hero products; Super protein Water RTDs, PER4M and Hydration+,” say Adam Jarrett and Shane Berland, founders, Nexus Sports Nutrition. “The response from our Nexus Sports Nutrition community on the collaboration has been surreal.  This range has further aligned us to our commitment of not only producing high-quality, innovative products to help our community achieve their fitness goals, but also reach a wider audience in a more unique, convenient and engaging way.”