McDonald’s Drops ‘Squid Game’ Meal

In anticipation of “Squid Game 2,” McDonald’s Australia and Netflix have launched a “Squid Game” Meal that brings the Dalgona Candy Challenge to life.  

“’Squid Game’ is Netflix’s most-watched show and we’re thrilled to bring this cultural phenomenon to life at Macca’s,” says Amanda Nakad, marketing director, McDonald’s Australia. “This collaboration gives our customers and fans the unique opportunity to step into the game and experience it like never before.”  

The exclusive “Squid Game” Meal includes a QR code that grants access to the game, where players race against time to complete the Dalgona Candy Challenge. In a unique Australian twist, McDonald’s has replaced the umbrella candy shape with a more challenging Golden Arches M. Those who succeed will have the chance to win exclusive co-branded merchandise, with a grand prize of $100,000 for one lucky challenger.  

The mobile game also features an immersive film that reimagines key moments from the scene, including the original voice of Jeon Young-Soo as the Game Instructor. 

“Squid Game” Meal, McDonald’s Australia, Netflix

Developed by OMD and Akcelo, the Dalgona Candy Challenge and “Dare to Play” campaign taps into the global popularity of “Squid Game,” giving fans the chance to engage in an interactive version of one of the show’s most iconic and viral challenges, with prizes to be won. 

Related:Redefining the McDonald's Happy Meal

“Dare To Play” demonstrates McDonald’s commitment to pushing the boundaries of customer engagement through immersive, cross-platform experiences. 

The campaign will drive engagement through a range of activations, including restaurant experiences, OOH, social media, fandom pages and a Dalgona Candy Challenge event at World Square Sydney, where the public can participate in a “Squid Game”-themed playzone under the watchful eye of the Pink Guards. 

This unique partnership extends beyond the meal itself. McDonald’s will serve as the single-title sponsor for “Squid Game 2” in Australia on Netflix’s ad-supported plan, coinciding with the series’ global release on Boxing Day, Dec. 26. 

The “Squid Game” Meal is available now across McDonald’s, only in Australia.

Watch: MACCAS SQUID GAME 45 advert: