McDonald’s, Doodles Partner for Holiday Campaign

Doodles, a next-generation entertainment company, and McDonald's are teaming up to launch the McCafé holiday cups campaign, “Good Mornin,” starting Nov. 18. The campaign aims to spread joy through morning coffee moments with limited-edition McCafé cup designs available at participating McDonald's locations across the U.S. Each cup will feature custom artwork inspired by Doodles’ whimsical animated content. 

Additionally, customers who buy McCafé beverages through the McDonald’s app will unlock a digital “pack ripping” experience. Each digital pack reveals exclusive Doodles x McDonald’s items, such as character accessories, digital wearables for Doodles avatars and special access to Doodles' animated content on the Stoodio platform. Every McCafé purchase unlocks a new digital collectible for customers to add to their Doodles collection. 

"When you think about beloved brands that bring people together, McDonald's immediately comes to mind," says Julian Holguin, chief executive officer, Doodles. "This partnership spans music, animation, collecting culture and online communities. It is a natural evolution of McDonald’s rich tradition of creator and brand collaborations. We’re excited to bring a fun experience to our community, to introduce millions of fans to Doodles and spread some joy with morning coffee this holiday season.” 

Related:Redefining the McDonald's Happy Meal

The “Good Mornin” campaign will extend beyond the coffee cups, offering fans multiple ways to celebrate:  

“It may not be the first thing you think about when you talk about McDonald’s, but coffee is an integral part of the McDonald’s experience," says Tariq Hassan, chief marketing and customer experience officer, McDonald’s USA. “Over the years we've continued to prioritize enhanced flavor, experience and even sustainability of our delicious coffee. This year, we’re making our coffee even more special by giving our seasonal packaging a fresh and unexpected collaboration with Doodles, the perfect partner as so much of their content revolves around mornings and coffee moments. The Doodles’ fanbase has for a long time fantasized about a McDonald’s collab, and it’s only fair to say THEY made it happen: we could not be more pleased to make our fandoms collide. Beyond the web3 scope, we chose Doodles because they are an agent of change in the cultural landscape, and they span beyond digital assets - an entertainment brand in itself with a fearless community we cannot wait to interact with and more importantly, bring to more people across the U.S.”