Maison Lillet Café de Lillet Pop-Up Celebrates ‘Emily in Paris’ Season 4

Maison Lillet, the French-based wine aperitif, has announced its collaboration with the Netflix series, “Emily in Paris,” inviting fans to embark on a Parisian culinary experience in the heart of NYC with Café de Lillet. The French bistro pop-up offers guests a chance to step into the enchanting life of the show. Inspired by L’esprit de Gigi, the café at the center of the Emmy-nominated show, the pop-up celebrates Lillet and Emily’s shared love of French style, culture and unabashed femininity. The pop-up will also feature an exclusive look at the two limited-edition Lillet x Emily in Paris bottles, available nationwide.

Fans in NYC can visit “Café de Lillet” Aug. 14-15, taking place at a renowned French eatery in the iconic West Village neighborhood, which Lillet has transformed into an “Emily in Paris”-inspired bistro complete with refreshing Lillet cocktails, iconic French dishes, interactive musical and artistic experiences and plentiful photo moments.

At the heart of the collaboration are two Lillet x “Emily in Paris” limited-edition bottles, Lillet Blanc and Lillet Rosé. Couture-inspired illustrations portray the Lillet woman in striking looks seemingly pulled from Emily’s closet, with leggy day wear for Lillet Blanc and an “Emily by night” take on classic elegance for the Lillet Rosé edition. Lillet has also created two new Emily Lillet Royale cocktail recipes. The limited-edition bottles and cocktail recipes can be found in the Lillet x “Emily in Paris” Cafe de Lillet Collection, an exclusive e-commerce offering available on ReserveBar.com, which brings Lillet’s iconic French bistro pop-up experience home.

“Maison Lillet and ‘Emily in Paris’ share so many commonalities from a love of culture and style to a glamorous outlook on life,” says Kristen Colonna, vice president, marketing accelerator, Pernod Ricard USA. “We are proud to bring the French sense of joie de vivre that Lillet and ‘Emily in Paris’ share to our consumers and could not think of a better time than the Season 4 premiere.”