Kura Sushi, Nintendo Team Up for ‘Pikmin’ Collectibles

Kura Revolving Sushi Bars will feature “Pikmin”-themed menu items, décor and collectibles.

License Global, Content Editor

October 16, 2024

2 Min Read
Pikmin x Kura Sushi
"Pikmin" x Kura Sushi collab.Nintendo/Kura Sushi USA

Kura Sushi USA, a technology-driven Japanese restaurant franchise in the U.S., has announced a new partnership with Nintendo of America to feature the “Pikmin” video game franchise at locations across the U.S. Starting this month through Dec. 2, guests can experience the collaboration through décor and menu items as well as with exclusive “Pikmin”-themed collectibles.  

“In our continuous effort to create fun, immersive dining experiences, we have teamed up with Nintendo of America to combine Kura Sushi USA’s innovative dining environment with Blue, Yellow and Red Pikmin from the ‘Pikmin’ video game series on the Nintendo Switch system,” says Sally Kurosaki, promotions and licensing manager, Kura Sushi USA. “We have designed the collection to enhance the dining experience and transport guests into the whimsical world of ‘Pikmin’ as they enjoy our authentic Japanese cuisine.” 

Pikmin are small, plant-like creatures that players of all skill levels can grow, gather and guide on interactive expeditions. As part of the collaboration, Kura Revolving Sushi Bar will offer a limited-time menu inspired by the colorful Pikmin, such as Blue Pikmin Cheesecake, Yellow Pikmin Cheese Tamago and Red Pikmin Crunchy Roll. 

Through Kura Sushi’s Bikkura Pon Prize System, guests can take home an array of exclusive Pikmin collectibles featuring Blue Pikmin, Yellow Pikmin and Red Pikmin. The collectibles include acrylic swing keychains, magnetic bookmarks and phone mounts, and a rare Pikmin Trio acrylic swing keychain will also be available in limited quantities. Kura Sushi Rewards Members will also be eligible for a Pikmin x Kura Sushi T-shirt as part of an exclusive in-store giveaway.  

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The Bikkura Pon Prize System at Kura Sushi works by guests inserting their empty plates into disposal slots at their tables as they finish their meals. After 15 plates are deposited, the system automatically dispenses a random capsule.  

As part of Kura Sushi’s commitment to sustainability, the brand uses ecopon capsules for all Bikkura Pon collectibles. Ecopon capsules are plastic-free, biodegradable and made of recyclable paper.  

Users of the Pikmin Bloom mobile app, published by Niantic, can also collect a Gold Seedling that grows into one of seven Sushi Décor Pikmin variations. These are available at Kura Revolving Sushi Bar locations every day until Dec. 2. 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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