Krispy Kreme, Pop-Tarts Debut New CollaborationKrispy Kreme, Pop-Tarts Debut New Collaboration

Krispy Kreme has partnered with Pop-Tarts for its first-ever collaboration, launching a limited-time collection of doughnuts inspired by popular Pop-Tarts flavors. The Krispy Kreme x Pop-Tarts Crazy Good Doughnuts Collection is now available at participating Krispy Kreme locations and select retailers to celebrate the new year. 

The collection features three new doughnuts: 

The doughnuts are available individually, by the dozen or in six-packs at participating Krispy Kreme shops, through its app and website, and at select retailers. 

“Krispy Kreme and Pop-Tarts are coming together for the very first time – you know the result will be Crazy Good,” says Dave Skena, chief growth officer, Krispy Kreme. “Krispy Kreme and Pop-Tarts fans will love kicking off the year with this delicious collaboration!” 
"Pop-Tarts aren't just for the toaster – they can infuse culinary creativity to delight consumers," says Jessica Waller, general manager, Kellanova Away From Home. "Krispy Kreme has done an incredible job bringing this opportunity to life, combining their iconic doughnuts with the beloved flavors of Pop-Tarts to create a truly one-of-a-kind experience for fans of both brands. We’re proud of this partnership to bring Crazy Good to doughnuts and doughnut lovers in unexpected ways.” 

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