Rock icons KISS have made waves on the drinks market with Black Diamond.

License Global

October 23, 2020

1 Min Read

Rock band KISS has unleashed their first dark rum release under the new portfolio KISS Rum Kollection.

Black Diamond marks the first time KISS has ventured into the drinks market. The rum is named after the closing song on the bands eponymous debut-album and immortalized on the live album “KISS Alive.”

Taking its name and character from the rock monolith, Black Diamond Premium Dark Rum is a blend of Caribbean cask rums aged up to 15 years. The label draws inspiration from the band’s early days, referencing both costumes and their iconic make-up.

“It’s an amazing match for a band who were pioneers both musically and visually in the world of rock ’n’ roll,” says Sari H. Wilholm, marketing and public relations manager, Brands For Fans, who helped create the KISS rum brand. “When I look at the bottle, we have created a label that embodies everything I associate with KISS: the attitude, the costumes, the songs and the make-up we all grew up with. Listening to Black Diamond still gives me the chills and the rum makes me just as excited!”

KISS Black Diamond Premium Dark Rum is bottled at 40 percent abv in 50cl and is available now in Sweden.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like