KFC Orders Brandgenuity as Exclusive Licensing Agency in the U.S.KFC Orders Brandgenuity as Exclusive Licensing Agency in the U.S.

Brandgenuity has been named the exclusive licensing agency of record in the U.S. for KFC, the world-renowned brand celebrated for its iconic fried chicken. 

This partnership sets the stage for expanding KFC's licensing program, turning the brand's heritage and beloved assets into new products. 

KFC has grown into a global culinary phenomenon, with over 30,000 locations in 150 countries and territories. KFC has been serving up its Original Recipe fried chicken and "finger lickin' good" food since 1952.  

"We are thrilled to partner with Brandgenuity to elevate our licensing program," says Catherine Tan-Gillespie, chief marketing officer, KFC. "Together, we will create unique opportunities for our fans to engage with the KFC brand in fun and meaningful ways." 

Through licensing partnerships with Homesick, Corksicle, Isaac Morris, Loungefly, Zuru and many others, KFC's licensing program has a lineup of consumer products – from apparel and accessories to toys and collectible keepsakes.  

"KFC is an iconic brand with a rich history and a devoted fan base. We are honored to be chosen as their licensing agency of record and are eager to develop a dynamic licensing program that celebrates the essence of KFC," says Jay Asher, partner, Brandgenuity. "From the iconic bucket to Colonel Sanders himself, we see endless opportunities to create products that resonate with consumers and capture the heart of the KFC brand." 

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This partnership kicks off an exciting new chapter for KFC's licensing program. The team will focus on leveraging the brand's most treasured assets – from the legendary Colonel Sanders to its nostalgic advertising archives – to bring fans a wave of products that embody KFC's spirit, flavor and tradition.