Keebler Launches Cookie Inspired by ‘Beetlejuice Beetlejuice’
Brand is bringing the black-and-white stripes to a new cookie format inspired by the iconic Beetlejuice suit.
August 2, 2024
Keebler, in partnership with Warner Bros. Discovery Global Consumer Products, is embracing the unexpected with a new cookie innovation in celebration of the hugely anticipated sequel to the original film, “Beetlejuice Beetlejuice,” opening exclusively in theaters Sept. 6. Fans can shop for the limited-edition “Beetlejuice Beetlejuice” Dark Chocolate & Vanilla Fudge Stripes at retailers nationwide. The two companies collaborated last October for “Elf” cookies.
Keebler’s limited-edition cookie features a first-of-its-kind, black-and-white format with a dark chocolate shortbread cookie, topped with vanilla-flavored fudge stripes that mimic Beetlejuice’s suit.
“We’re thrilled to introduce this partnership to our classic Fudge Stripes portfolio, providing a fun take on the classic black-and-white-striped suit that Beetlejuice fans know and love,” says Alicia Mosley, vice president, marketing, Keebler Brand. “At Keebler, we strive to create magical moments for families and what better way to do so than by partnering with Warner Bros. Discovery to bring some tasty moments to the highly anticipated new film.”
Keebler’s “Beetlejuice Beetlejuice” Dark Chocolate & Vanilla Fudge Stripes are available at retailers nationwide.
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