John Soules Foods Partners with Mike’s Hot Honey

New Hot Honey BBQ Chicken Bites are available now in the U.S.

License Global

June 18, 2024

1 Min Read
Hot Honey BBQ Chicken Bites, John Soules Foods, Mike’s Hot Honey, Brandgenuity
Hot Honey BBQ Chicken BitesJohn Soules Foods, Mike’s Hot Honey, Brandgenuity

John Soules Foods has partnered with hot honey brand, Mike’s Hot Honey, for its new Hot Honey BBQ Chicken Bites. Brandgenuity, the licensing agency for Mike’s Hot Honey, brokered the agreement with John Soules Foods and is managing the development of the Mike’s Hot Honey licensing program.

The sweet heat phenomenon continues to grow across all food categories, including chicken. John Soules Foods Hot Honey BBQ Chicken Bites start with 100% white meat chicken breast bites breaded for a slight crisp and then glazed with a hot honey BBQ sauce made with Mike’s Hot Honey.

“At Mike’s Hot Honey, we pride ourselves on making everyone’s favorite foods even more enjoyable by adding just the right kick of sweet and heat,” says Matt Beaton, chief executive officer, Mike’s Hot Honey.  “The John Soules Foods team did an amazing job of incorporating our product into their BBQ sauce for the perfect balance of sweet and heat that people have come to love. We’re excited for this collaboration to hit shelves and for everyone to try how well this pairing works together.”

“We see consumers looking for ways to put a new spin on familiar foods,” says Michael Pierce, head, marketing, John Soules Foods. “We’re excited to partner with Mike’s Hot Honey to do just that, bringing a fresh perspective to the traditional honey BBQ-flavored breaded chicken bite. We think we’ve combined the best of hot honey with the best of chicken to create a craveable flavor experience consumers are going to love.”

John Soules Foods Hot Honey BBQ Chicken Bites are available in Kroger stores.

About the Author(s)

License Global

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