IT'SUGAR Unveils Sour Patch Kids, Swedish Fish Flavored SodasIT'SUGAR Unveils Sour Patch Kids, Swedish Fish Flavored Sodas

IT'SUGAR, one of North America's largest specialty candy retailers, has announced the launch of its new private-label beverages, Sour Patch Kids and Swedish Fish Flavored Sodas. Developed in partnership with Mondelez International, the sodas capture the authentic flavors of the popular candies, offering a new way to enjoy the classic treats. In time for summer, the sodas are an addition to the IT'SODA collection in stores.

"We are ecstatic to bring the iconic flavors of Sour Patch Kids and Swedish Fish to life in a refreshing new way," says Chris Lindstedt, vice president, merchandising, IT'SUGAR. "Our continued partnership with Mondelez has ensured that these sodas are as true to the original candy flavors as possible, and we can't wait for our customers to try them."

The Sour Patch Kids and Swedish Fish Flavored Sodas will be available at IT'SUGAR stores this month and online at Itsugar.com.