Idahoan Foods Unveils Tapatío Triple Cheese Mashed Potatoes

Idahoan Foods has introduced a new flavor. The producer of packaged potato products in the U.S. has teamed up with the hot sauce brand, Tapatío, for the release of Idahoan Tapatío Triple Cheese Mashed Potatoes.

“We are eager to expand our most popular on-the-go line with a new flavor-packed option designed for potato fans looking for convenience and great taste,” says Ryan Ellis, vice president, retail marketing and business development, Idahoan Foods. “The launch of this product showcases our commitment to innovation and listening to consumers.”

“At Tapatío, we look for partners that bring the same passion for their products that we do, which is why working with the team over at Idahoan was a no brainer,” says Roche McCoy, director, licensing operations, Tapatío. “Idahoan Tapatío Triple Cheese Mashed Potatoes bring the perfect balance of savory, cheesy goodness and the signature Tapatío heat to an all-new eating experience.”The partnership was brokered by Tapatío’s exclusive licensing agency, Brand Central.