Hunter Price to Create Kellogg’s and Pringles Products

Hunter Price International has announced it has teamed up with Pink Key Licensing to create products for Kellogg’s and Pringles across various categories, marking the companies’ first signing in the food and beverage space.

The first of many arriving in the U.K. market this year will be a range of reusable bags in a host of formats, sizes and materials, which will be arriving at retailers from September.

The collaboration will also see Hunter Price create collections across stationery, plush items, blankets, fleeces and gifting lines.

“What’s the line again – ‘once you pop you can’t stop’ – that’s how I feel about our bold licensing strategy over the next few years,” says Allana Holmes, commercial director, Hunter Price International. “Signing some of the biggest names in the food and beverage industry across our core categories is a key milestone in our plans.

“Aligning with Pink Key has opened the door to the nation’s most loved food and beverage brands we’ve all grown up with. We’re really looking forward to bringing the brands to life through reusable bags and more, in a way which will offer the market something fresh, fun and full of opportunities for customers.”

“This is a really great collaboration for us,” says Richard Pink, managing director, Pink Key Licensing. “Hunter Price totally aligns with our enthusiasm and excitement about the possibilities and opportunities for our brands. The team’s approach to reusable bags has been so refreshing to see and we know it’s just the start of a great partnership for years to come.”