Hot Pockets x Hot Ones Collab on Hottest Hot Pocket Ever

Four new tongue-torching recipes will put heat lovers to the test with authentic Hot Ones flavors from Heatonist.

License Global

August 17, 2023

1 Min Read
Hot Pockets, Hot Ones logo
Hot Pockets, Hot Ones logoHot Pockets, Hot Ones

Hot Pockets is teaming up with First We Feast’s spiciest YouTube interview show, “Hot Ones,” to create the hottest Hot Pockets ever.

Challenging tastebuds with an explosive burst of flavor, this fiery Hot Pockets x Hot Ones collaboration caters to the increasing demand for bold and spicy experiences.

“We’re focused on pushing boundaries in culture to engage Hot Pockets fans in hyper relevant ways,” says Bryan Waddell, brand marketing manager, Hot Pockets. “Our collaboration with Hot Ones combines that brand promise with their unquestioned authority on heat to deliver a truly unique and impactful snacking experience.”

The four new spicy Hot Pockets recipes bring the heat with authentic Hot Ones hot sauces from Heatonist that all pack a fiery punch, baked in a crispy buttery crust. The lineup includes:

  • Hot Pockets Spicy Garlic Chicken & Bacon featuring Hot Ones Classic Garlic Fresno

  • Hot Pockets Smoky Green Chile Cheesesteak featuring Hot Ones Los Calientes Verde

  • Hot Pockets Hot Habanero Pepperoni and Sausage featuring Hot Ones Los Calientes Rojo

  • Hot Pockets Fiery Hot Pepperoni featuring Hot Ones The Last Dab: Apollo

To celebrate this collab, Hot Pockets will make an appearance on a special episode of “Hot Ones” in October.

“First We Feast and ‘Hot Ones’ are excited to team up with Hot Pockets to bring our fans a spicy new way to experience the show’s famous hot sauces from Heatonist,” says Chris Schonberger, creator, Hot Ones and general manager, First We Feast. “With the launch of brand-new Hot Pockets, fans can taste the heat for themselves at home, and catch the handheld snack on a special episode of ‘Hot Ones’ this fall.”

Beginning in September, Spicy Garlic Chicken & Bacon, Smoky Green Chile Cheesesteak and Hot Habanero Pepperoni & Sausage flavors will be available at major retailers. Hot Pockets Fiery Hot Pepperoni featuring The Last Dab: Apollo will be exclusively available via Gopuff.

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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