Hormel Black Label Bacon Launches Cinnamon Toast Crunch Bacon

The makers of Hormel Black Label Bacon are introducing the category’s first co-branded bacon in partnership with General Mills’ Cinnamon Toast Crunch cereal. The limited-edition product delivers a crisp, sugary crust with a balance of cinnamon, sugar, salt and savory bacon taste.

“Sweet and savory is such a classic combination, and blasting Black Lable bacon with our Cinnadust seasoning blend is a no-brainer to deliver the epic flavor our fans love in even more ways,” says Brandon Tyrrell, senior marketing manager, Cinnamon Toast Crunch cereal.

Black Label Cinnamon Toast Crunch Bacon will be on shelves beginning Sept. 16 at select Walmart locations. In the coming weeks, the product will be available at select Kroger stores while supplies last.

“It doesn’t get more iconic than Hormel Black Label Bacon and Cinnamon Toast Crunch cereal, so we went big with our first-ever co-branded bacon product,” says Aly Sill, senior brand manager for Hormel Black Label Bacon. “We’re excited to bring fans a bacon that is packed with flavor and blasted with Cinnnadust seasoning blend for any eating occasion.”