HI-CHEW, Menchie’s Frozen Yogurt to Launch HI-CHEW Key Lime Pie Flavor

HI-CHEW candy has partnered with Menchie’s Frozen Yogurt, North America’s largest self-serve frozen yogurt franchise, to bring a sweet and tangy flavor to consumers: HI-CHEW Key Lime Pie. The limited-edition flavor is available in participating Menchie’s stores nationwide throughout November. 

Inspired by the HI-CHEW Key Lime Pie flavor from HI-CHEW Dessert Mix, which launched in January, this frozen dessert features a lime-forward, tart and citrusy taste of the pie. Menchie’s HI-CHEW Key Lime Pie flavor is nonfat and made with no artificial flavors, artificial colors or high fructose corn syrup. 

“Dessert is an essential part of the holiday season, and we’re so excited to bring our Key Lime Pie flavor to Menchie’s customers this year,” says Teruhiro Kawabe, chief representative, USA and president, chief executive officer, Morinaga America. “Our continued partnership with Menchie’s allows us to apply our flavor innovation techniques in a unique way, and spread the joy of HI-CHEW flavors to even more consumers.” 

Since its U.S. debut, HI-CHEW has remained dedicated to flavor innovation, leading to the release of the HI-CHEW Dessert Mix earlier this year – a distinctive departure from the brand’s classic fruit flavors.  

“The HI-CHEW Key Lime Pie flavor is a perfect way to kick off the holiday season,” says Elizabeth Berry, vice president, marketing, Menchie’s Frozen Yogurt. “We’re looking forward to seeing our guests enjoy the treat and cherish the memories made while visiting Menchie’s stores nationwide.” 

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The HI-CHEW Key Lime Pie flavor is available through November at participating Menchie’s stores nationwide.