HEINZ and Producer, Mustard, Drop First-of-its-Kind CollabHEINZ and Producer, Mustard, Drop First-of-its-Kind Collab

The hip-hop and R&B producer is HEINZ’s first chief mustard officer.

License Global

February 4, 2025

2 Min Read
The Mustard x HEINZ collab, Kraft Heinz
The Mustard x HEINZ collabKraft Heinz

HEINZ and music producer, Mustard, have dropped a collaboration during the 2025 Grammy awards. The Mustard x HEINZ collab is a new, limited-edition HEINZ product, mixed by Mustard himself. As the new chief mustard officer, Mustard’s upcoming flavor marks the first time the condiment brand has ever co-created a new sauce in the U.S. and will be the first new HEINZ Mustard offering in nearly a decade. 

With a career that has shaped the culture and the sound of modern hip-hop and R&B, Mustard (whose real name is Dijon) has established himself as a visionary in his field and is the inspiration behind the viral “MUSTAAAAAAAAAARRRD” soundbite. Beyond the music, his longstanding love of HEINZ is well-known thanks to his signature, diamond-encrusted HEINZ Mustard chain. Rooted in their shared faith of a mustard seed,the partnership between HEINZ and Mustard follows months of calls from fans for the two iconic mustards to mix and bridges the worlds of music, culture, and culinary excellence. 

“This collab coming to life is a big deal and something that has been decades in the making for me,” says Mustard. “Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life. I’m on the grill every chance I get. I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.” 

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Beyond the new product, HEINZ has also named Mustard its first chief mustard officer. In this role, Mustard is not just lending his name – he’s playing an integral role in every part of the collab, including remixing exclusive recipes, hosting events throughout 2025 and more.  

"Much like HEINZ, Mustard is someone who goes all in when he creates something to put out into the world,” says Todd Kaplan, chief marketing officer, North America, Kraft Heinz. “He has been a fan of the brand for years, so it was only a matter of time before Mustard met his perfect match with HEINZ. It's been great to collaborate with him on so many levels, as this partnership will manifest in an amazing new sauce remix that we know our collective fans will love. He has brought the same energy and commitment he pours into all his music to this partnership, and we can’t wait for all the surprises in store for the year ahead.” 

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License Global

License Global

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