Harpoon Brewery and L.L.Bean Launch Harvest Lager

Harpoon Brewery, maker of New England’s Original IPA, and L.L.Bean, American outdoor retailer, have announced the release of the Harpoon x L.L.Bean Harvest Lager – a limited-edition, amber lager brewed, for the first time, with Maine-grown malt. 

The new beer is available for a limited time in 16-ounce four-packs, in 12-ounce cans as part of Harpoon’s annual 12-pack Fall Mix Pack and on draft at select accounts throughout New England.  

“As a company that prides itself on creating high-quality products focused on craftsmanship, it felt natural to team up with a brand that shared that core value – and is equally as iconic to our New England fan base,” says Dan Kenary, chief executive officer, co-founder, Mass. Bay Brewing Company. “Especially as we head into fall, one of the most quintessential seasons for both brands, it was our mission from the start to create a beer that could be enjoyed by everyone outdoors – whether you’re a weekend warrior, urban explorer or simply looking for a delicious new lager to try out with friends.” 

To help consumers celebrate the fall season, Harpoon Brewery will also feature the Harpoon x L.L.Bean Harvest Lager at its annual Octoberfest celebration, taking place Oct. 4-5, and as part of its new Flannel Fridays series set to launch in October. Created in the spirit of Harpoon’s mission to celebrate original tasting experiences, the Flannel Fridays series will allow consumers to sip on their favorite Harpoon brews at the brewery in Seaport while enjoying a variety of fall-themed offerings each week. 

L.L.Bean will pop up at Harpoon’s Beer Hall in Boston  Oct. 4-5 and at Harpoon’s Tap Room in Windsor, Vt.,  Oct. 12-13 offering a selection of fall apparel with onsite personalization available. Consumers can also check out – and take photos with – the Bootmobile when it pops up at the Beer Hall on Oct. 11 and 25. 

“At L.L.Bean, we’re passionate about celebrating the spirit of New England and the joy of the outdoors, and our partnership with Harpoon Brewery captures that perfectly,” says Nick Wilkoff, chief marketing officer, L.L.Bean. “From our limited-edition Harvest Lager to the fall pop-up events, we’re excited to offer new ways for people to enjoy the season with friends and family, continuing our tradition of bringing people together outside for more than 100 years.” 

The Harpoon x L.L.Bean Harvest Lager is available anywhere Harpoon is sold.