Häagen-Dazs Announces Global Partnership with ‘Emily in Paris’

Häagen-Dazs has announced a partnership with Paramount Consumer Products for the hit show, “Emily in Paris.” Häagen-Dazs and “Emily in Paris” share a unique transatlantic journey: both born in America, crafted in France and popular with fans worldwide. Häagen-Dazs has unveiled its global Be More Emily campaign, including a limited-edition ice cream collection now available around the world, alongside pop-up experiences and social media challenges.

The limited-edition “Emily in Paris” ice cream collection features the brand’s most popular flavors, strawberry and salted caramel. A special collection of bespoke “Emily in Paris” cakes and creations will also be available in selected Häagen-Dazs Shops around the world.

To give fans a taste of Emily’s ultra stylish life, shoppers in 20 participating markets can scan a QR code on the limited-edition packaging for a chance to win exclusive prizes, including a trip to Paris.

Fans around the world can also look forward to a series of activities designed to immerse them in the spirit of Emily and Häagen-Dazs. Pop-up experiences and social media challenges are taking place globally throughout August to celebrate the partnership and encourage everyone to enjoy life’s sweet moments.

“This partnership is a celebration of our shared heritage in France,” says Priscilla Zee, brand director, Häagen-Dazs. “We are delighted to bring that to life for fans of both brands globally, as they experience a taste of Paris with their favorite flavors, enjoying the limited-edition designs and exclusive experiences.”

Häagen-Dazs’ limited-edition “Emily in Paris” ice cream collection is available in stores and Häagen-Dazs Shops around the world. Season 4 of “Emily in Paris” begins streaming on Netflix Aug. 15.