Gnarly Head Wines, the Grateful Dead Expand Wine Collection

As part of their third annual partnership, Gnarly Head wines and the Grateful Dead are introducing three limited-release wine offerings this fall. Available nationwide next month will be three vintages – an Old Vine Zinfandel, a Cabernet Sauvignon and, for the first time within the collection, a Chardonnay – in eye-catching bottles that rock two of the band’s most beloved icons in shimmering holographic labels. 

As the first white wine in the collection, the Gnarly Head x Grateful Dead Chardonnay features an adaptation of the Grateful Dead’s popular “Steal Your Face” logo with an iridescent hologram skull that pops on the wine’s front label. The Gnarly Head x Grateful Dead Cabernet Sauvignon label also showcases the same striking design in a dark, brooding bottle. 

The Gnarly Head x Grateful Dead Old Vine Zinfandel highlights the band’s familiar kinetic skull and roses figure, which emerges from the trunk of a gnarled, ancient vine. Paying homage to the artwork on the Grateful Dead’s 1971 album, the holographic skull head shimmers under the iconic halo of roses. 

“Gnarly Head’s partnership with the Grateful Dead has been a huge hit with consumers, and last year’s limited-edition wines sold out nationwide,” says Andrew Blok, portfolio director, Delicato Family Wines, producer of Gnarly Head wines. “We received incredible consumer and retailer excitement around the wines’ previous interactive glow-under-blacklight labels, so we’re excited to build upon the brand’s terrific momentum with the introduction of a Chardonnay and new eye-catching holographic labels that we think fans will love.” 

“Those who love the Grateful Dead love and appreciate a unique experience and, like the sound of the Dead, Gnarly Head wines offer a distinct wine experience with its high-quality, California-grown varietals,” says David Lemieux, archivist and legacy manager, Grateful Dead. “We hope the third release of this fantastic limited-edition collection continues to give wine and music fans a unique sipping experience.” 

Gnarly Head’s Limited-Edition Old Vine Zinfandel, Cabernet Sauvignon and Chardonnay will be available across the U.S. this September.