G FUEL and Neopets Launch Limited-Edition FlavorG FUEL and Neopets Launch Limited-Edition Flavor

G FUEL, an energy drink formula for gamers and creators, and Neopets, an immersive, online virtual pet game, have announced a new collaboration in celebration of Neopets’ 25th anniversary.

G FUEL’s latest limited-edition flavor, Great Golden Slushie, offers a zero-sugar mix of kiwi orange taste with a golden berry profile. Inspired by classic Neopets items, this release honors Neopets and its significance in gaming history, transporting fans back to the whimsical world of Neopia with energy and focus for their adventures. 

The Great Golden Slushie Collector’s Box includes a 40-serving Energy tub, 24-ounce shaker cup, sticker and access to a “virtual prize code” for an in-game item on Neopets.com. A 40-serving solo tub is also available.

This is the second collaboration between G FUEL and Neopets, following the release of three limited-time flavors in 2023.

“We’re proud to renew our collaboration with Neopets and celebrate the game’s 25-year anniversary,” says Bryan Crowley, chief executive officer, G FUEL. “It’s an amazing milestone for the Neopets team, and I know the Great Golden Slushie will excite and energize fans as they adventure through Neopia. Neopets’ staying power is a testament to its vibrant community, a passionate gaming audience that we’re always eager to engage with resonant products that speak to their interests.”

“We’re thrilled to collaborate with G FUEL again to celebrate our 25th Anniversary,” says Dominic Law, chief executive officer, World of Neopia. “This refreshing, energy-packed flavor is an amazing way to celebrate the quarter-century journey we’ve taken with our fans and their amazing Neopets.”