Florio Partners with Eataly USA

New signature cocktails made with Florio Marsala wines will debut at Eataly locations nationwide.

License Global, Content Editor

October 10, 2024

1 Min Read
Florio
Florio

Florio, a Sicilian winery founded in 1833 and renowned for its Marsala wines, is collaborating with Eataly locations across the U.S. to showcase Florio Marsala wines in their restaurants, wine shops and at Eatalyvino.com. 
Until the end of the year, Eataly is putting a twist on classic cocktails with a Sicilian flair featuring Florio Marsala Superiore Riserva Semisecco 2015, each crafted to highlight the unique flavors of Florio Marsala. 

Participating Eataly locations and signature cocktails include: 

Los Angeles, Calif. – Terra: “The Great Beauty”  
Silicon Valley, Calif. – Terra: “Damn the Weather”  
Dallas, Texas – Terra: “The Great Beauty”  
Boston, Mass. – La Piazza: “Wharf District”  
Chicago, Ill. – Vino &...: “Sunset On The Vineyard”  
New York, N.Y. (Flatiron) – Il Pastaio: “Sala Garibaldi”  
New York, N.Y. (Downtown) – Bar Fiorentino/La Pizza & La Pasta: “Negroni Ortigia”  
New York, N.Y. (SoHo) – Eataly Ristorante: “Marsala Old Fashioned” 

In addition to the cocktails, a curated selection of Florio Marsala wines will be featured on the wine lists of select restaurants and retail shelves nationwide. These include Marsala Vergine Riserva 2010, Marsala Superiore Riserva Semisecco 2015 and the VecchioFlorio Marsala Superiore Line. 

“We are thrilled to partner with Eataly USA to showcase the versatility and exceptional quality of Florio Marsala wines,” says Roberto Magnisi, director, Cantine Florio. “Our Marsala shines in cocktails, offering a modern twist on a classic wine. When sipped neat, our wines also pair well with a variety of dishes. We believe this collaboration with Eataly will highlight the true essence of Marsala and inspire new ways to savor it.” 

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North America

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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