Fit Butters Launches PEBBLES Cashew Butters

Fit Butters, known for its premium nut butters, worked with the team at Post Consumer Brands to create two new cashew butters. Fruity and Cocoa PEBBLES cereals have been making mornings fun for kids and kids-at-heart for over 50 years, and now, Fit Butters welcomes Fred and Barney to the nut butter aisle, licensed from Warner Bros. Discovery Global Consumer Products.

Fit Butters’ creamy cashew nut butter paired with PEBBLES cereal has seven grams of complete protein per serving. Perfect with fruit, rice cakes, pancakes or straight from the spoon, Fit Butters x Fruity PEBBLES bursts with citrus and berry flavors, while chocolate lovers will go for the rich blend of cocoa and vanilla in Fit Butters x Cocoa PEBBLES.

“I grew up on Fruity and Cocoa PEBBLES,” says Ryan Bucki, co-founder, chief executive officer, Fit Butters. “To be able to partner with Post Consumer Brands and combine the iconic PEBBLES flavors with the nutritional and functional benefits of Fit Butters as the category’s first authentic licensed product is truly a special feeling.”

“We’re thrilled to extend PEBBLES cereals iconic flavors to a new category,” says Leah Broeders, head, licensing, Post. “Fit Butters’ innovative approach to nut butters aligns perfectly with the fun and playful spirit of PEBBLES, making this collaboration a great way for fans to enjoy their favorite cereal in a new, exciting format.”

Fit Butters x PEBBLES is available at Publix, Hy-Vee, and Lunds & Byerlys and online at FitButters.com, Amazon and TikTok Shop.