Fanta, Warner Bros. Pictures Celebrate ‘Beetlejuice Beetlejuice’ with Limited-Edition Flavor

Fanta and Warner Bros. Pictures have announced a global partnership ahead of the release of the film, “Beetlejuice Beetlejuice,” debuting in cinemas Sept. 6.

Fanta is releasing Limited-Edition Fanta Beetlejuice flavor, with the packaging showcasing the titular character himself, played by Michael Keaton. The new product offers a unique flavor expression, and the iconic black-and-white striped design associated with Beetlejuice, available for a limited time.

The full Fanta flavor range will receive makeovers featuring the “Beetlejuice Beetlejuice” characters, including (range varies by market) Orange – Astrid (played by Jenna Ortega), Strawberry – Lydia Deetz (played by Winona Ryder), Pineapple – Delia Deetz (played by Catherine O’Hara), Grape – Delores (played by Monica Bellucci), Lemon – Wolf Jackson (played by Willem Dafoe) and Strawberry Kiwi – Bob (the Shrinker!). The products feature a QR code that can be scanned for access to exclusive physical and digital experiences, including the chance to win tickets to catch the new movie, “Beetlejuice Beetlejuice,” in cinemas.

“We are so thrilled to be bringing the wildly imaginative and ghoulishly creative ‘Beetlejuice Beetlejuice’ to theaters this September and are proud to partner with Fanta on this character’s long-awaited return to the big screen,” says Dana Nussbaum, executive vice president, worldwide marketing, Warner Bros. Pictures. “Fanta is a brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker, Tim Burton’s, iconic creation.”

Related:Warner Bros. Discovery Unveils Merch Ahead of ‘Beetlejuice Beetlejuice’

“We’re excited for fans to try out our special new Fanta limited-edition flavor – an unmissable extension of the Fanta range,” says Ibrahim Salim Khan, vice president, global category strategy, Fanta, The Coca-Cola Company. “There’s more to come with this iconic partnership, so keep an eye out for a series of Beetlejuice-themed experiences that will be rolled out throughout September and October, so you can get up close and personal with the film of the season.”

The Fanta Beetlejuice Beetlejuice range is available beginning Aug. 12 in over 50 markets around the globe.