Eggo, Rice Krispies Mix it Up for Ice CreamEggo, Rice Krispies Mix it Up for Ice Cream

Kellanova has partnered with Golden West Food Group to create ice cream inspired by Eggo and Rice Krispies Treats. The flavors of the frozen waffle and classic crispy treat bar are now available in ice cream pints and sandwiches, providing nostalgia lovers, families, kids and adults alike with the opportunity to experience their favorite snacks as a tasty frozen treat.

The Eggo pints are inspired by Eggo waffle varieties, while the sandwiches pair flavored ice cream with a brown butter waffle cookie on each end. The Rice Krispies Treats pint emulates the classic marshmallow treat, with the sandwiches featuring rich ice cream between two crispy marshmallow squares.  

The launch includes 10 options including:  

Eggo:  

Rice Krispies Treats:  

"We’re excited to partner with Kellanova and its iconic Eggo and Rice Krispies Treats brands,” says Josh Solovy, president, Golden West Food Group. “This collaboration allows us to combine our strengths in innovation and quality to create more delicious, convenient products for families. Together, we’ll continue to drive growth and introduce new offerings to meet the evolving needs of consumers."

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“Golden West Food Group are true innovators in the food space,” says Frances Alvarez, senior vice president. brand management, Beanstalk. “When we identified ice cream as the next big opportunity for Eggo and Rice Krispies Treats, we knew Golden West was the ideal partner. They’ve brilliantly captured the unique essence of each brand and crafted delicious, on-brand treats that bring these beloved classics to life in an exciting new way that consumers will love.”  

“We’re thrilled to see these new frozen treats become a reality,” says David Lee, senior director, global licensing and cultural marketing, Kellanova. “Not only are the ice cream pints and frozen novelties inspired by the beloved flavors and textures of Eggo and Rice Krispies Treats, but the packaging also captures their fun and timeless branding. With this launch, fans now have delicious new ways of getting a taste of these iconic brands.”  

The ice cream will be available for purchase at Kroger, Albertson’s and Walmart.

The deal was brokered by Beanstalk, Kellanova’s exclusive licensing agency for food and beverage.