Digiorno Teams Up with Marvel Studios' 'Deadpool & Wolverine'

Collaboration includes four exclusive pizzas themed around the upcoming film.

License Global

June 19, 2024

2 Min Read
Deadpool & Wolverine Spicy Wolvie Pie, Digiorno, Marvel Studios
Deadpool & Wolverine Spicy Wolvie PieDigiorno, Marvel Studios

DiGiorno is joining forces with Marvel Studios' "Deadpool & Wolverine."  Limited-edition pizzas inspired by the film will take over the frozen aisle at retailers nationwide starting this month. What does crazy taste like? Cheesy. Spicy. Saucy. Wildly inappropriate – these pies come in four DiGiorno Classic Crust Pizza varieties:

  • The Wade Special: A sweet and salty combo not just for mercs, made with pineapple and black olives to pay homage to Wade Wilson's pizza in the first movie.

  • Gimme Chimi: A chimichanga-inspired pizza topped with spicy cumin sauce, beef topping, jalapeno, cheddar and mozzarella cheeses.

  • Spicy Wolvie Pie: Crafted with Wolverine and other meat lovers in mind, this pie is stacked with pepperoni, chorizo and bacon.

  • Maximum Pep: Made with maximum flavor and zero regrets, piled high with sliced and diced pepperoni.

Every flavor (except for the Spicy Wolvie Pie) comes with a back-of-the-box bonus: a cut-out Deadpool mask so fans can cosplay as the Merc with a Mouth while their pizza bakes. 

"DiGiorno is always looking for ways to tap into mainstream culture by pushing culinary boundaries through unique innovations and flavors, from our recent Thanksgiving Pizza to our all-onion 'cry-pie,' and we are now introducing our latest, most chaotic pies yet," says Kimberly Holowiak, senior brand manager, DiGiorno. "This summer, we're taking it up a notch by teaming up with Marvel Studios' 'Deadpool & Wolverine' to create limited-edition pizzas that fans won't want to miss – so we encourage fans to get them while they can. No matter if you are a die-hard pizza stan or movie fan, consumers are constantly on the hunt for unique and bold ways to engage with brands they love, so we wanted to show up big with a movie collab that fits just like a glove (or mask)." 

"We're thrilled teaming up with DiGiorno in support of 'Deadpool & Wolverine,'" says Holly Frank, vice president, partnership management and operations, Marvel, Walt Disney Studios. "They're bringing the heat with a robust media campaign tied to character-inspired pizzas and our fans will have plenty to feast on ahead of the film's theatrical release on July 26."

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License Global

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